To launch a national awareness campaign for the International Bridge, Tunnel and Turnpike Association designed to improve the acceptance of toll roads among targeted audiences particularly aimed at members of Congress as they considered various transportation funding bills.
Strategies
Helped set PR strategic direction.
Positioned the Executive Director as an expert on infrastructure funding.
Encouraged the media to include toll roads in transportation bill coverage.
Measured results.
Tactics
Write and place more than op-eds in major D.C. media outlets.
Author and place articles and op-eds in outlets where IBTTA holds meetings.
Wrote 10 op-eds
Authored 75 Tolling Points blogs
Conducted more than 50 media interviews with articles.
Wrote releases, advisories, emails, marketing pieces.
Results
Articles on tolling mentioning IBTTA in Yahoo!, New York Times, the Wall Street Journal, USA Today, The Washington Post, Politico, The Hill.
Broadcast interviews on NPR, NBC Nightly News, ABC World News Tonight.
Trade press articles in Toll News
International coverage ITS International, Le Strada
Inclusion in wrap-up stories about the transportation bill that appeared in the New York Times, and The Washington Post.
Produced media highlight video shown at IBTTA's board meeting.
Singer Communications
Full Service PR Agency that caters to the Association and Non-Profit Market in the Washington, DC and Chicago Areas.
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Singer Communications launched a national awareness campaign for the International Bridge, Tunnel and Turnpike Association designed to improve the acceptance of toll roads.
