Snow & Ice Management Association

Written By Lainey Petrakes

Challenge:

Increase Awareness

What We Did

  • Created messages, tip sheets, releases

  • Launched Ambassador program, provided media training

  • Obtained more than 500M media impressions.

Result:

The Weather Channel, Accuweather, Wall Street Journal, Glen Beck Show, hundreds of local TV, cable, radio, print and digital outlets. Increased social media 30 percent. Featured at PRSA, ASAE

Lainey Petrakes
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