Here What People are Saying
Ann Gutkin, VP of Communications, Northern Virginia Association of Realtors
“SC provided invaluable guidance and skill in developing a plan to enhance the association’s national media presence. Sheri acted with the utmost professionalism, working in a highly responsive manner to achieve our desired results.”
Megan Stokes, Executive Director, National Assn. of Therapeutic Schools & Programs (NATSAP)
“Retained initially for crisis management, for 11 years, SC helped improve NATSAP’s brand in an industry where a positive image is an uphill battle. SC created messages, provided training, was part of the PR Committee, and presented 20 workshops, in addition to helping us navigate our ongoing crises.”
Martin Tirado, CAE, Executive Director, Snow & Ice Management Association (SIMA)
“SC developed an awareness campaign with strategic recommendations that led to more than 500M media mentions, greater visibility for our industry and members, and insight into industry data. The campaign was featured at ASAE and PRSA conferences.”
Bill Cramer, Communications Dir., International Bridge, Tunnel and Turnpike Association (IBTTA)
“SC was instrumental in a national campaign’s success by contributing both writing and media relations skills that has positioned IBTTA as a leader in the transportation industry. Sheri is creative and passionate and always comes forward with suggestions.”
Annetta Cheek, Chair, Board of Directors, Center for Plain Language
“With no paid staff, an all-volunteer board, SC not only exceeded our PR/communications goals, and position the Center as the expert in plain language. SC helped create a long-term strategy, launched our annual awards, and created a Plain Language Report Card that obtained millions of media impressions.”
J. Michael Boa, CAE, Chief Communications Officer, Casualty Actuarial Society
“We retained SC to help promote research reports designed to position CAS as a leader in conscious inclusion. SC created a strategy to hold a media briefing that exceeded our goal of 10 journalists with 45 reporters participating in the briefing. The project was featured at PRSA and ASAE conferences.”
Patrick McGinn, CAE, Institute Director, Utility Engineering & Surveying Institute; former VP, Marketing, Membership, and IT, CLSI
“SC provided high-quality market research and effective PR strategies, including media training. Sheri is a pleasure to work with and brings extensive knowledge of the association industry. She easily connects with members and volunteers, facilitating strong engagement and collaboration.”
Shawn Taylor Kaminski, CAE, Executive Director, DirectWomen