- Increase the number of participants in RPA's Capitol Hill Day.
- Develop plan to increase participation
- Revise existing materials to be more appealing
- Create theme and messages to introduce a new name for RPA's Capitol Hill Day
- Reviewed current materials
- Wrote new marketing messaging
- Developed physician-get-a-physician program
- Trained physicians via webinar (by phone)
- Developed script for physicians to use when contacting colleagues
- Created PPT
- Provided training
- Developed marketing email series to be sent to potential participants
- Created messaging for various audiences to announce new name
- Developed series of emails to introduce new name
- Wrote article, blog and blurb announcing name
- The goal was to increase the number of Capitol Hill Day participants from 60 to the 85. Based on SC's efforts, RPA had 120 participants - the highest number ever.