Expanding IBTTA's Public Awareness Campaign for Toll Roads


  • To launch a national awareness campaign for the International Bridge, Tunnel and Turnpike Association designed to improve the acceptance of toll roads among targeted audiences particularly aimed at members of Congress as they considered various transportation funding bills.


  • Helped set PR strategic direction.
  • Positioned the Executive Director as an expert on infrastructure funding.
  • Encouraged the media to include toll roads in transportation bill coverage.
  • Measured results.


  • Write and place more than op-eds in major D.C. media outlets.
  • Author and place articles and op-eds in outlets where IBTTA holds meetings.
  • Wrote 10 op-eds
  • Authored 75 Tolling Points blogs
  • Conducted more than 50 media interviews with articles.
  • Wrote releases, advisories, emails, marketing pieces.


  • Articles on tolling mentioning IBTTA in Yahoo!, New York Times, the Wall Street Journal, USA Today, The Washington Post, Politico, The Hill.
  • Broadcast interviews on NPR, NBC Nightly News, ABC World News Tonight.
  • Trade press articles in Toll News
  • International coverage ITS International, Le Strada
  • Inclusion in wrap-up stories about the transportation bill that appeared in the New York Times, and The Washington Post.
  • Produced media highlight video shown at IBTTA's board meeting.